La Convention
Annuelle

Our Annual Meeting and Convention features workshops, panels, and networking opportunities for AF leaders from  North America and France.

Atelier 2:
Impactful & Reasonable Marketing Strategies You Can Put In Place Today To Drive More Business 
with David Azar

How can your AF stand out in a crowded digital world? In this practical workshop, David Azar—Founder & CEO of Outsmart Labs and a 360° digital marketing expert—will share actionable tips for maximizing your visibility across newsletters, SEO, AI-powered search, and social media. Learn smart, scalable strategies tailored to Alliance Française chapters, with tools you can start using right away to boost engagement and grow your community.

Philippe Poirier (Moderator) Executive Director,
AF Philadelphie
Board Member,
Federation of AF USA

David Azar Founder & CEO,
Outsmart Labs


Friday, October 24 

3:45 pm 

60 min

Ballroom


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